{"id":963,"date":"2022-06-24T22:24:00","date_gmt":"2022-06-24T22:24:00","guid":{"rendered":"https:\/\/www.lemarket.co\/?page_id=963"},"modified":"2022-06-25T00:36:21","modified_gmt":"2022-06-25T00:36:21","slug":"marketing-de-contenidos","status":"publish","type":"page","link":"https:\/\/www.lemarket.co\/en\/marketing-de-contenidos\/","title":{"rendered":"Marketing de contenidos"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"963\" class=\"elementor elementor-963\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35c37818 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"35c37818\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e158829 elementor-invisible\" data-id=\"4e158829\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ac50b5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac50b5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6673b763\" data-id=\"6673b763\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60634b18 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"60634b18\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing de contenidos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5604f22\" data-id=\"5604f22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a929edf elementor-widget elementor-widget-heading\" data-id=\"5a929edf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son los desaf\u00edos?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf8fdb4 elementor-widget elementor-widget-text-editor\" data-id=\"bf8fdb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La tecnolog\u00eda ha cambiado los h\u00e1bitos de consumo y las expectativas del comprador actual.<br \/>La mayor\u00eda de las empresas B2B consideran que crear contenido de valor es hablar de su producto o servicio, exponer casos de \u00e9xito o testimonios de sus clientes, les resulta dif\u00edcil generar contenidos atractivos debido a los tecnicismos que tienen los servicios de este sector, haciendo bastante dif\u00edcil que el contenido sea atractivo para los prospectos interesados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acf14c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acf14c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adf1f2e\" data-id=\"adf1f2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d2291f6 elementor-widget elementor-widget-heading\" data-id=\"6d2291f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1As\u00ed te ayudamos a resolverlo!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6849ff72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6849ff72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cde3b92\" data-id=\"2cde3b92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bd9d2de elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1bd9d2de\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creemos que generar contenido abarca \u00fanicamente la publicidad y delimitaci\u00f3n de marca, sin embargo, esto va mucho m\u00e1s all\u00e1.<\/p><p>El sector B2B es uno de los m\u00e1s sigilosos al momento de revisar proveedores y dem\u00e1s, aqu\u00ed te dejamos t\u00e9cnicas importantes para darte a conocer y generar confianza en tu p\u00fablico:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-274a2322\" data-id=\"274a2322\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20118f19 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"20118f19\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Eventos digitales de contenido.<\/li><li>Podcast.<\/li><li>Contenidos de atracci\u00f3n para redes sociales.<\/li><li>Blogging o art\u00edculos.<\/li><li>Optimizaci\u00f3n SEO.<\/li><li>Creaci\u00f3n de embudos de ventas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1236b0f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1236b0f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dfc3429\" data-id=\"2dfc3429\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c7f92f8 elementor-widget elementor-widget-heading\" data-id=\"1c7f92f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Estos son los beneficios para tu empresa!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b577dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b577dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-783839a\" data-id=\"783839a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-605f3274 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"605f3274\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Favorecer nuestra imagen en el mercado es primordial para obtener mejores resultados. Integrar marketing de contenidos a nuestro plan de acci\u00f3n trae consigo:<\/p><ul><li>Aumentar el tr\u00e1fico en redes sociales y p\u00e1gina web.<\/li><li>Genera credibilidad y conocimiento de marca.<\/li><li>Posiciona tu empresa en los buscadores.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a0b8794\" data-id=\"4a0b8794\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c25e21b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2c25e21b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><ul><li>Reduce los costos de inversi\u00f3n en publicidad.<\/li><li>Trae consigo diferenciaci\u00f3n.<\/li><li>Facilita que seas encontrado por prospectos a\u00fan m\u00e1s calificados.<\/li><li>Aumentar la fidelizaci\u00f3n de la marca con tu cliente.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45ce83e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45ce83e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48a88c1c\" data-id=\"48a88c1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a34e655 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3a34e655\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/calendly.com\/lemarket\/conociento-tus-desafios-y-metas\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quiero empezar un proyecto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing de contenidos \u00bfCu\u00e1les son los desaf\u00edos? La tecnolog\u00eda ha cambiado los h\u00e1bitos de consumo y las expectativas del comprador actual.La mayor\u00eda de las empresas B2B consideran que crear contenido de valor es hablar de su producto o servicio, exponer casos de \u00e9xito o testimonios de sus clientes, les resulta dif\u00edcil generar contenidos atractivos debido [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-963","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/pages\/963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/comments?post=963"}],"version-history":[{"count":0,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/pages\/963\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/media?parent=963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}