{"id":650,"date":"2022-06-22T23:38:01","date_gmt":"2022-06-22T23:38:01","guid":{"rendered":"https:\/\/www.lemarket.co\/?p=650"},"modified":"2022-06-23T22:24:29","modified_gmt":"2022-06-23T22:24:29","slug":"que-son-las-ventas-b2b-y-como-volverte-un-profesional","status":"publish","type":"post","link":"https:\/\/www.lemarket.co\/en\/social-selling\/que-son-las-ventas-b2b-y-como-volverte-un-profesional\/","title":{"rendered":"\u00bfQu\u00e9 son las ventas B2B y c\u00f3mo volverte un profesional?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"650\" class=\"elementor elementor-650\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65887b1e elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"65887b1e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-34a60080\" data-id=\"34a60080\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7904178e elementor-tablet-align-center elementor-widget elementor-widget-post-info\" data-id=\"7904178e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-07d5219 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.lemarket.co\/en\/2022\/06\/22\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 22, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40dc88fd elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"40dc88fd\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 son las ventas B2B y c\u00f3mo volverte un profesional?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36631747\" data-id=\"36631747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cb39dfc elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"5cb39dfc\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-03-18-at-8.47.21-AM-169x300.jpeg\" alt=\"Picture of Rafael P\u00e9rez\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tRafael P\u00e9rez\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Account Manager Lemarket<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-783bb317 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"783bb317\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44942625\" data-id=\"44942625\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25067b elementor-widget elementor-widget-spacer\" data-id=\"25067b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602cb514 elementor-widget elementor-widget-heading\" data-id=\"602cb514\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\"><span style=\"font-family: Montserrat\">Bienvenido al Business to Business<\/span>s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa688bb elementor-widget elementor-widget-spacer\" data-id=\"fa688bb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d715c9 elementor-widget elementor-widget-text-editor\" data-id=\"62d715c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"overflow-wrap: break-word; margin-bottom: 1rem; color: #212529; font-family: Montserrat; font-size: 16px; font-style: normal; font-weight: 400;\">Un mercado enfocado en venderle a empresas y no\u00a0 al consumidor final. Para poder entender con m\u00e1s facilidad dejemos claro en primer lugar que son las ventas B2C y por qu\u00e9 se diferencian de las ventas B2B. Este tipo de ventas solo se realiza de una empresa a un consumidor final con un proceso comercial m\u00e1s sencillo enfocado en los sentimientos de los clientes y sus respuestas a diferentes est\u00edmulos.<\/p><p style=\"overflow-wrap: break-word; margin-bottom: 1rem; color: #212529; font-family: Montserrat; font-size: 16px; font-style: normal; font-weight: 400;\">Pero cuando hablamos de las ventas B2B nos sumergimos en\u00a0 procesos m\u00e1s complejos llenos de retos, grandes\u00a0 negociaciones y toma de decisiones que en ocasiones estas no depende de una sola persona sino de un equipo de trabajo o de todo un sector empresarial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4454e257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4454e257\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18829d52\" data-id=\"18829d52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6be0848d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6be0848d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f11130f\" data-id=\"3f11130f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c8d11a6 elementor-widget elementor-widget-spacer\" data-id=\"6c8d11a6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0eb69c elementor-widget elementor-widget-image\" data-id=\"1b0eb69c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/elementor\/thumbs\/TAMANO-BANNER-BLOG-pqpmzwa36zd8yrstf5zk1ukbpy3urggot8qx3s5jjk.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c3535a elementor-widget elementor-widget-heading\" data-id=\"27c3535a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\"><span style=\"font-family: Montserrat\">\u00bfC\u00f3mo nos volvemos unos profesionales?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226a72b3 elementor-widget elementor-widget-text-editor\" data-id=\"226a72b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #212529; font-family: Montserrat; font-size: 16px;\">Para volvernos unos profesionales en ventas B2B debemos manejar algunos conceptos muy importantes y ponerlos en pr\u00e1ctica, como por ejemplo \u00bfqu\u00e9 es la venta consultiva? Esta venta tiene un enfoque investigativo para poder diagnosticar y hacer un papel de consultor, comprendiendo las necesidades de los clientes y saber si el producto o servicio ofrecido es el ideal para solucionar sus necesidades. Es esencial entender la importancia de cada venta en el sector B2B\u00a0 ya que es normal que sean negociaciones a gran escala con n\u00fameros mucho m\u00e1s grandes que en una venta B2C.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35d50882 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d50882\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f8ee371\" data-id=\"6f8ee371\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c335840 elementor-widget elementor-widget-heading\" data-id=\"4c335840\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfTe gusta lo que lees?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41dae535 elementor-widget elementor-widget-spacer\" data-id=\"41dae535\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb0b6ed elementor-widget elementor-widget-heading\" data-id=\"6fb0b6ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ent\u00e9rate de m\u00e1s contenido suscribi\u00e9ndote a nuestro newsletter <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf8d26e elementor-widget elementor-widget-html\" data-id=\"4cf8d26e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"_form_27\"><\/div><script src=\"https:\/\/lemarket29647.activehosted.com\/f\/embed.php?id=27\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5baff3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5baff3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4a5642\" data-id=\"d4a5642\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-906315f elementor-widget elementor-widget-spacer\" data-id=\"906315f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e2b8e7 elementor-widget elementor-widget-heading\" data-id=\"37e2b8e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\"><div data-id=\"1d81e42\" data-element_type=\"widget\" data-widget_type=\"heading.default\" style=\"width: 730.4px;margin-bottom: 0px;font-family: Montserrat;font-size: 16px;font-weight: 400\"><div style=\"margin: 0px 0px 15px\"><h2 style=\"font-family: Montserrat;font-weight: bold\">Identifica<\/h2><\/div><\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41099acd elementor-widget elementor-widget-heading\" data-id=\"41099acd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\"><span style=\"font-family: Cabin, sans-serif;font-size: 1.66667rem\">\u00bfA qui\u00e9n nos referimos en ventas b2b?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e4fb4c elementor-widget elementor-widget-text-editor\" data-id=\"38e4fb4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #212529; font-family: Montserrat; font-size: 16px;\">Cuando hablamos de ventas B2B nos referimos a ventas de empresa a empresa, pero realmente nunca le vendemos a la empresa como tal, siempre nuestro comprador es un humano como podr\u00eda ser: El director de Marketing, director de finanzas, director general, etc; esto quiere decir que las ventas siempre ser\u00e1n de humano a humano. Cuando ya tienes identificado quien es tu comprador o tomador de decisi\u00f3n lo nombramos nuestro\u00a0 BUYER PERSONA que de ahora en adelante todos nuestros esfuerzos ir\u00e1n enfocados hacia \u00e9l.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c754d3b elementor-widget elementor-widget-heading\" data-id=\"c754d3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\"><span style=\"font-family: Cabin, sans-serif\">\u00bfDolores y objetivos?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3c315e elementor-widget elementor-widget-text-editor\" data-id=\"2c3c315e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"cb8f91e\" data-element_type=\"section\" style=\"color: rgb(33, 37, 41); font-family: Montserrat; font-size: 16px; text-align: left;\"><div style=\"flex-wrap: wrap; max-width: 1024px;\"><div data-id=\"aff3bfd\" data-element_type=\"column\"><div style=\"width: 750.4px;\"><div data-id=\"c69b403\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" style=\"width: 730.4px; text-align: justify;\"><div style=\"transition: background 0.3s ease 0s, border 0.3s ease 0s, border-radius 0.3s ease 0s, box-shadow 0.3s ease 0s, -webkit-border-radius 0.3s ease 0s, -webkit-box-shadow 0.3s ease 0s;\"><p style=\"overflow-wrap: break-word; margin-bottom: 1rem;\">Cuando nos centramos en nuestro&nbsp;<span style=\"font-weight: bolder;\">Buyer Persona&nbsp;<\/span>ya sea : El director de marketing, ventas o general. Lo m\u00e1s importante es enfocarnos en sus objetivos y c\u00f3mo&nbsp;<span style=\"font-weight: bolder;\">O QU\u00c9 SISTEMA TIENE LA EMPRESA PARA MEDIRLOS<\/span>,&nbsp;por ejemplo: en el caso de un director de ventas sus objetivos pueden ser medidos por el n\u00famero de conversiones de leads calificados a ventas o en el caso de un director de marketing cu\u00e1ntos leads calificados genera una campa\u00f1a de marketing.<\/p><p style=\"overflow-wrap: break-word; margin-bottom: 1rem;\">&nbsp;<\/p><p style=\"overflow-wrap: break-word; margin-bottom: 1rem;\">Identificado lo anterior el siguiente paso es armar nuestro&nbsp;<span style=\"font-weight: bolder;\">Contenido y<\/span>&nbsp;<span style=\"font-weight: bolder;\">Propuesta de valor,<\/span>&nbsp;Estos, deben estar enfocados en integrar nuestros esfuerzos y objetivos con los objetivos de nuestro buyer persona. Integrando los objetivos lograremos atraer y comunicar con firmeza el contenido para as\u00ed lograr un mayor cierre de ventas.<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c195d57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c195d57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3db61d32\" data-id=\"3db61d32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bac083d elementor-widget elementor-widget-text-editor\" data-id=\"6bac083d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: rgb(33, 37, 41); font-family: Montserrat; font-size: 16px;\">Tambi\u00e9n te podr\u00eda interesar los siguientes art\u00edculos:<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d35aae8 elementor-widget elementor-widget-spacer\" data-id=\"1d35aae8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36075267 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"36075267\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4250 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/la-personalizacion-en-contenidos-b2b-el-antidoto-contra-el-contenido-generico-que-nadie-recuerda\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-300x169.avif\" class=\"attachment-medium size-medium wp-image-4255\" alt=\"\" srcset=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-300x169.avif 300w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-1024x576.avif 1024w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-768x432.avif 768w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-1536x864.avif 1536w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-18x10.avif 18w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION.avif 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Uncategorized<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/la-personalizacion-en-contenidos-b2b-el-antidoto-contra-el-contenido-generico-que-nadie-recuerda\/\" >\n\t\t\t\tLa Personalizaci\u00f3n en Contenidos B2B: El Ant\u00eddoto Contra el Contenido Gen\u00e9rico que Nadie Recuerda\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Imagina que entras a una cafeter\u00eda y el barista, sin que tengas que decirle nada, ya est\u00e1 preparando tu caf\u00e9 favorito: un espresso doble, sin<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/la-personalizacion-en-contenidos-b2b-el-antidoto-contra-el-contenido-generico-que-nadie-recuerda\/\" aria-label=\"Read more about La Personalizaci\u00f3n en Contenidos B2B: El Ant\u00eddoto Contra el Contenido Gen\u00e9rico que Nadie Recuerda\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 13, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4232 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b category-blog category-podcast category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/linkedin-marca-personal-b2b\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"148\" src=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/linkedin-como-una-erramienta-b2b-300x148.avif\" class=\"attachment-medium size-medium wp-image-4245\" alt=\"Perfil optimizado en LinkedIn: c\u00f3mo potenciar tu marca personal y atraer clientes B2B con contenido estrat\u00e9gico.\" srcset=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/linkedin-como-una-erramienta-b2b-300x148.avif 300w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/linkedin-como-una-erramienta-b2b-18x9.avif 18w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/linkedin-como-una-erramienta-b2b.avif 566w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">B2B<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/linkedin-marca-personal-b2b\/\" >\n\t\t\t\tPor qu\u00e9 LinkedIn es la mejor plataforma para construir tu marca personal en B2B\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Piensa en la \u00faltima vez que alguien intent\u00f3 venderte algo sin que lo pidieras. Tal vez fue un mensaje fr\u00edo en LinkedIn: \u201cHola, \u00bfte gustar\u00eda<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/linkedin-marca-personal-b2b\/\" aria-label=\"Read more about Por qu\u00e9 LinkedIn es la mejor plataforma para construir tu marca personal en B2B\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 6, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4223 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-novedades-en-diseno-web\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.lemarket.co\/en\/novedades-en-diseno-web\/como-crear-una-pagina-web-que-conquiste-a-tus-clientes\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-300x169.webp\" class=\"attachment-medium size-medium wp-image-4228\" alt=\"creaci\u00f3n de pagina web\" srcset=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-300x169.webp 300w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-1024x576.webp 1024w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-768x432.webp 768w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-1536x864.webp 1536w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-18x10.webp 18w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web.webp 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">BLOG<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.lemarket.co\/en\/novedades-en-diseno-web\/como-crear-una-pagina-web-que-conquiste-a-tus-clientes\/\" >\n\t\t\t\tC\u00f3mo crear una p\u00e1gina web que conquiste a tus clientes.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Imagina que entras a una tienda y todo est\u00e1 desordenado: los productos no tienen etiquetas, los pasillos est\u00e1n bloqueados y nadie te atiende.\u00a0 Seguramente saldr\u00edas<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.lemarket.co\/en\/novedades-en-diseno-web\/como-crear-una-pagina-web-que-conquiste-a-tus-clientes\/\" aria-label=\"Read more about C\u00f3mo crear una p\u00e1gina web que conquiste a tus clientes.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 19, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Bienvenido al Business to Businesss Un mercado enfocado en venderle a empresas y no\u00a0 al consumidor final. Para poder entender con m\u00e1s facilidad dejemos claro en primer lugar que son las ventas B2C y por qu\u00e9 se diferencian de las ventas B2B. Este tipo de ventas solo se realiza de una empresa a un consumidor [&hellip;]<\/p>","protected":false},"author":1,"featured_media":657,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-selling"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/comments?post=650"}],"version-history":[{"count":0,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/posts\/650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/media\/657"}],"wp:attachment":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/media?parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/categories?post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/tags?post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}