{"id":661,"date":"2022-06-22T23:43:41","date_gmt":"2022-06-22T23:43:41","guid":{"rendered":"https:\/\/www.lemarket.co\/?p=661"},"modified":"2022-06-23T22:24:04","modified_gmt":"2022-06-23T22:24:04","slug":"como-crear-un-calendario-de-contenidos-para-b2b","status":"publish","type":"post","link":"https:\/\/www.lemarket.co\/en\/b2b\/como-crear-un-calendario-de-contenidos-para-b2b\/","title":{"rendered":"\u00bfC\u00f3mo crear un calendario de contenidos para B2B?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"661\" class=\"elementor elementor-661\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b268014 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"b268014\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2925315b\" data-id=\"2925315b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e317a7 elementor-tablet-align-center elementor-widget elementor-widget-post-info\" data-id=\"72e317a7\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-07d5219 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.lemarket.co\/en\/2022\/06\/22\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 22, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193f76f9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"193f76f9\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo crear un calendario de contenidos para B2B?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c811ba9\" data-id=\"6c811ba9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69ced536 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"69ced536\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2022\/06\/Maura-271x300.jpg\" alt=\"Picture of Maura Duque\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMaura Duque\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Community Manager <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68697066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68697066\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb6840c\" data-id=\"fb6840c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e995c8 elementor-widget elementor-widget-text-editor\" data-id=\"1e995c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"overflow-wrap: break-word; margin-bottom: 1rem; color: #212529; font-family: Montserrat; font-size: 16px; font-style: normal; font-weight: 400;\">El Marketing Digital es esencial para cualquier empresa o marca. Por eso tener una excelente presencia en redes consta de una muy elaborada\u00a0 estrategia de marketing para las redes sociales.\u00a0<\/p><p style=\"overflow-wrap: break-word; margin-bottom: 1rem; color: #212529; font-family: Montserrat; font-size: 16px; font-style: normal; font-weight: 400;\">Un punto de \u00e9xito de la estrategia de marketing digital es contar con un calendario de contenidos, en el que podamos llevar un orden y hacer seguimiento del contenido que se publica en las diferentes redes sociales. Un calendario de contenido B2B\u00a0 tiende a ser un poco m\u00e1s denso en cuesti\u00f3n de las lineamientos que hay que llevar para poder llegar a nuestro Buyer Persona.\u00a0<\/p><p style=\"overflow-wrap: break-word; margin-bottom: 1rem; color: #212529; font-family: Montserrat; font-size: 16px; font-style: normal; font-weight: 400;\">En un calendario de contenidos B2B debe tener en cuenta: los servicios que ofrece la empresa, el funnel de ventas, el buyer persona y la plataforma digital en la que se publicar\u00e1 el contenido, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712eb6b7 elementor-widget elementor-widget-heading\" data-id=\"712eb6b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\"><div><br><\/div><span style=\"font-family: Cabin, sans-serif\">\u00bfPor qu\u00e9 necesitas un calendario de contenido?<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d392da elementor-widget elementor-widget-spacer\" data-id=\"68d392da\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-483e3682 elementor-widget elementor-widget-text-editor\" data-id=\"483e3682\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"overflow-wrap: break-word; margin-bottom: 1rem; color: #212529; font-family: Montserrat; font-size: 16px; font-style: normal; font-weight: 400;\">Porque al momento de comenzar a crear contenido original y de manera constante todo se convierte en un reto, pero si queremos que nuestra estrategia de marketing digital tenga \u00e9xito debes ser persistente en tu contenido y\u00a0 tener claro tu buyer persona, ya que si no lo tienes definido estar\u00e1s disparando contenido al azar.<\/p><p style=\"overflow-wrap: break-word; margin-bottom: 1rem; color: #212529; font-family: Montserrat; font-size: 16px; font-style: normal; font-weight: 400;\">Tambi\u00e9n, tener un calendario de contenido para B2B te ayuda a tener claro las tem\u00e1ticas que vas a tratar durante cada mes, as\u00ed mismo llevar el seguimiento de cada publicaci\u00f3n y analizar c\u00f3mo fue el tr\u00e1fico de esta en la red social utilizada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9241bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9241bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b313023\" data-id=\"b313023\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e2eca76 elementor-widget elementor-widget-image\" data-id=\"4e2eca76\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/elementor\/thumbs\/TAMANO-BANNER-BLOG-3-pqpn64xikdws1kqhzd3e3rvhp1ckv48jc4nyswwg8g.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63598a98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63598a98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2dbaba\" data-id=\"b2dbaba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d106af elementor-widget elementor-widget-spacer\" data-id=\"77d106af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4243b884 elementor-widget elementor-widget-heading\" data-id=\"4243b884\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\"><h3 class=\"elementor-heading-title elementor-size-large\" style=\"font-family: Cabin, sans-serif;font-weight: 600;font-style: normal\">Calendario de contenido B2B: semanal o mensual<\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485a12e3 elementor-widget elementor-widget-text-editor\" data-id=\"485a12e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"overflow-wrap: break-word; margin-bottom: 1rem; color: #212529; font-family: Montserrat; font-size: 16px; font-style: normal; font-weight: 400;\">Un calendario de contenido B2B debe ser programado de manera mensual y \u00bfpor qu\u00e9?<\/p><ul style=\"overflow-wrap: break-word; margin-bottom: 1rem; color: #212529; font-family: Montserrat; font-size: 16px; font-style: normal; font-weight: 400;\"><li>Te ahorra tiempo, ya que no vas a estar pensando que publicar\u00e1s al d\u00eda siguiente.<\/li><li>Llevas un orden de las diferentes tem\u00e1ticas\u00a0<\/li><li>Publicaciones constantes.<\/li><li>Te ayuda con la estrategia de marketing digital ya que a medida que vas publicando notaras puntos de mejora para esta.<\/li><li>No olvidas alguna fecha importante para la empresa.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c122875 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c122875\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f6dd652\" data-id=\"6f6dd652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5265323b elementor-widget elementor-widget-heading\" data-id=\"5265323b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfTe gusta lo que lees?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ad0a61 elementor-widget elementor-widget-spacer\" data-id=\"34ad0a61\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2a0569 elementor-widget elementor-widget-heading\" data-id=\"1b2a0569\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ent\u00e9rate de m\u00e1s contenido suscribi\u00e9ndote a nuestro newsletter <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac711db elementor-widget elementor-widget-html\" data-id=\"4ac711db\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"_form_27\"><\/div><script src=\"https:\/\/lemarket29647.activehosted.com\/f\/embed.php?id=27\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-373cae40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"373cae40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a196e86\" data-id=\"6a196e86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c27d93b elementor-widget elementor-widget-heading\" data-id=\"7c27d93b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\"><span style=\"font-family: Cabin, sans-serif\">Herramientas y aplicaciones que te ayudar\u00e1n a tener al d\u00eda tu calendario de contenidos<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2a0acf elementor-widget elementor-widget-heading\" data-id=\"5e2a0acf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Montserrat;font-size: 30px\">Google Trends<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-601a520c elementor-widget elementor-widget-text-editor\" data-id=\"601a520c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight ); color: #212529; font-family: Montserrat; font-size: 16px;\">Con\u00a0<\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight ); color: #212529; font-family: Montserrat; font-size: 16px;\">base a los datos registrados en el motor de b\u00fasqueda de Google, muestra de manera din\u00e1mica y gr\u00e1fica la frecuencia de temas y t\u00e9rminos de b\u00fasqueda de los usuarios en determinado lapso de tiempo o regi\u00f3n del mundo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d6ffd elementor-widget elementor-widget-heading\" data-id=\"90d6ffd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Montserrat;font-size: 30px\">Google Sheets<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a29dcd elementor-widget elementor-widget-text-editor\" data-id=\"20a29dcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: rgb(33, 37, 41); font-family: Montserrat; font-size: 16px;\">Aqu\u00ed podr\u00e1s armar tu calendario de contenido y a la misma vez se lo puedes compartir a tus compa\u00f1eros de trabajo para trabajar de manera uniforme.<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67078201 elementor-widget elementor-widget-heading\" data-id=\"67078201\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Montserrat;font-size: 30px\">Trello<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7221030a elementor-widget elementor-widget-text-editor\" data-id=\"7221030a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"color: rgb(33, 37, 41); font-family: Montserrat; font-size: 16px;\">Aqu\u00ed podr\u00e1s organizar el contenido que tengas pendiente para tu calendario de contenidos, por ejemplo: los responsables de las piezas gr\u00e1ficas, publicaci\u00f3n de alg\u00fan contenido en espec\u00edfico, etc.<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611a203a elementor-widget elementor-widget-heading\" data-id=\"611a203a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h4 class=\"elementor-heading-title elementor-size-default\" style=\"font-family: Montserrat;font-size: 30px;font-weight: 700;font-style: normal\">Bitly<\/h4><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28955edd elementor-widget elementor-widget-text-editor\" data-id=\"28955edd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esta aplicaci\u00f3n tiene dos funciones importantes, la primera es que puedes acortar el link de alguna landing page a la que quieras enviar a tu buyer persona y a la misma vez puedes hacerle tracking.<\/span><span style=\"color: #212529; font-family: Montserrat; font-size: 16px; font-weight: var( --e-global-typography-text-font-weight );\">Esta aplicaci\u00f3n tiene dos funciones importantes, la primera es que puedes acortar el link de alguna landing page a la que quieras enviar a tu buyer persona y a la misma vez puedes hacerle tracking.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615868f elementor-widget elementor-widget-heading\" data-id=\"615868f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Montserrat;font-size: 30px\">Hootsuite<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9a22f elementor-widget elementor-widget-text-editor\" data-id=\"5a9a22f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"color: #212529; font-family: Montserrat; font-size: 16px; font-weight: var( --e-global-typography-text-font-weight );\">Programar las publicaciones nunca hab\u00eda sido tan f\u00e1cil. Aqu\u00ed podr\u00e1s agendar el contenido en las diferentes redes sociales y se publicar\u00e1 solo. Esta herramienta ahorra mucho tiempo si constantemente est\u00e1s ocupado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74b50c50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74b50c50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d38ee71\" data-id=\"7d38ee71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b0c2ec5 elementor-widget elementor-widget-text-editor\" data-id=\"2b0c2ec5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: rgb(33, 37, 41); font-family: Montserrat; font-size: 16px;\">Tambi\u00e9n te podr\u00eda interesar los siguientes art\u00edculos:<\/span><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b0a6a4 elementor-widget elementor-widget-spacer\" data-id=\"32b0a6a4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ca4f22 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"33ca4f22\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4250 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/la-personalizacion-en-contenidos-b2b-el-antidoto-contra-el-contenido-generico-que-nadie-recuerda\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-300x169.avif\" class=\"attachment-medium size-medium wp-image-4255\" alt=\"\" srcset=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-300x169.avif 300w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-1024x576.avif 1024w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-768x432.avif 768w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-1536x864.avif 1536w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION-18x10.avif 18w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/EL-PODER-DE-LA-PERSONALIZACION.avif 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Uncategorized<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/la-personalizacion-en-contenidos-b2b-el-antidoto-contra-el-contenido-generico-que-nadie-recuerda\/\" >\n\t\t\t\tLa Personalizaci\u00f3n en Contenidos B2B: El Ant\u00eddoto Contra el Contenido Gen\u00e9rico que Nadie Recuerda\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Imagina que entras a una cafeter\u00eda y el barista, sin que tengas que decirle nada, ya est\u00e1 preparando tu caf\u00e9 favorito: un espresso doble, sin<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/la-personalizacion-en-contenidos-b2b-el-antidoto-contra-el-contenido-generico-que-nadie-recuerda\/\" aria-label=\"Read more about La Personalizaci\u00f3n en Contenidos B2B: El Ant\u00eddoto Contra el Contenido Gen\u00e9rico que Nadie Recuerda\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 13, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4232 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b category-blog category-podcast category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/linkedin-marca-personal-b2b\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"148\" src=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/linkedin-como-una-erramienta-b2b-300x148.avif\" class=\"attachment-medium size-medium wp-image-4245\" alt=\"Perfil optimizado en LinkedIn: c\u00f3mo potenciar tu marca personal y atraer clientes B2B con contenido estrat\u00e9gico.\" srcset=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/linkedin-como-una-erramienta-b2b-300x148.avif 300w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/linkedin-como-una-erramienta-b2b-18x9.avif 18w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/03\/linkedin-como-una-erramienta-b2b.avif 566w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">B2B<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/linkedin-marca-personal-b2b\/\" >\n\t\t\t\tPor qu\u00e9 LinkedIn es la mejor plataforma para construir tu marca personal en B2B\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Piensa en la \u00faltima vez que alguien intent\u00f3 venderte algo sin que lo pidieras. Tal vez fue un mensaje fr\u00edo en LinkedIn: \u201cHola, \u00bfte gustar\u00eda<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.lemarket.co\/en\/uncategorized\/linkedin-marca-personal-b2b\/\" aria-label=\"Read more about Por qu\u00e9 LinkedIn es la mejor plataforma para construir tu marca personal en B2B\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 6, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4223 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-novedades-en-diseno-web\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.lemarket.co\/en\/novedades-en-diseno-web\/como-crear-una-pagina-web-que-conquiste-a-tus-clientes\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-300x169.webp\" class=\"attachment-medium size-medium wp-image-4228\" alt=\"creaci\u00f3n de pagina web\" srcset=\"https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-300x169.webp 300w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-1024x576.webp 1024w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-768x432.webp 768w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-1536x864.webp 1536w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web-18x10.webp 18w, https:\/\/www.lemarket.co\/wp-content\/uploads\/2025\/02\/creacion-pagina-web.webp 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">BLOG<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.lemarket.co\/en\/novedades-en-diseno-web\/como-crear-una-pagina-web-que-conquiste-a-tus-clientes\/\" >\n\t\t\t\tC\u00f3mo crear una p\u00e1gina web que conquiste a tus clientes.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Imagina que entras a una tienda y todo est\u00e1 desordenado: los productos no tienen etiquetas, los pasillos est\u00e1n bloqueados y nadie te atiende.\u00a0 Seguramente saldr\u00edas<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.lemarket.co\/en\/novedades-en-diseno-web\/como-crear-una-pagina-web-que-conquiste-a-tus-clientes\/\" aria-label=\"Read more about C\u00f3mo crear una p\u00e1gina web que conquiste a tus clientes.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 19, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El Marketing Digital es esencial para cualquier empresa o marca. Por eso tener una excelente presencia en redes consta de una muy elaborada\u00a0 estrategia de marketing para las redes sociales.\u00a0 Un punto de \u00e9xito de la estrategia de marketing digital es contar con un calendario de contenidos, en el que podamos llevar un orden y [&hellip;]<\/p>","protected":false},"author":1,"featured_media":663,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-marketing-de-contenidos"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":0,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/media\/663"}],"wp:attachment":[{"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lemarket.co\/en\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}